1.Backlinks with anchor text within post or content area ~ Guest Posting
The backlinks with anchor text carries highest weightage in Search Engine Optimization.
Structure of Anchor Text
Anchor text is of the form,
<a href="Url of your site">Text to be displayed(Use your keyword here)</a>For eg : SEO Tips
In above anchor text in area highlighted with red color you should use any of your keyword, say "SEO Tips", Now when google bots will crawl that page having your backlink with an anchor text with anchor keyword "SEO Tips" they will rank your site higher for that specific keyword "SEO Tips".
Now quality backlinks with anchor text within post or content area can be obtained by Guest posting,Article submission or RSS submission.
However guest posting is the best and effective way to get quality backlinks with anchor text to your site.
2.Backlinks without Anchor text within post or content area ~ Guest Posting
The backlinks without anchor text within post content carries relatively less weightage compared with the one with anchor text, but still they carries lot of linkjuice directly to your site.
Things to remember while guest posting
- Be sure that you get backlink with anchor text within post or content area rather than in about author widget.
- Choose your best keyword as a anchor keyword for anchor text.
- Be sure that the blog on which you are guest posting is a nofollow otherwise half of link juice will be sucked by the commenters.
- If you are allowed to have multiple backlinks then have backlinks pointed to your homepage with different anchor keywords, rather than having one backlink to your homepage and another to your internal post pages.
- Do proper On page SEO for each of the guest post you submit to any site, this includes keywords optimisation, Image optimisation and Heading tags optimisation.
- Best linkbuilding strategy is, hunt out the best high pr blogs in your niche and submit guest post with anchor text to each of them atleast once in a month, and within a couple of months you will see that your site is emerging out from the back pages of search result to first page.