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Oct 2, 2013

How to Optimize Your Content for the Web

1 comments

Optimizing web content is a skill that's changed a whole lot since the early days of the SEOs.  In previous times, it was a simple matter of jamming more keywords in than was healthy, followed by purchasing a few links to the page from a creepy guy who only communicated via Skype.  Fortunately, things are now both more interesting and less scary.  So to help you, here is our guide to optimizing your page in 2013:



Have good content


In a post-Penguin world, the best way to make your page popular with the big ‘G’ is to make the content on it really good.  Like, really good.  To the extent that people love reading it so much, they instantly pass it to their mate, and then all the people on their e-mail list, and everyone that follows them on Twitter, and all their friends on Facebook, and virtually everyone they know. 

Build it for the user, not for Google


Linking into the above point, your aim in terms of page structure should be to create a great user experience.  You should build pages that are aesthetically pleasing, easy to navigate, and contain relevant content.  So once you’ve set up your website using http://www.webhostingbluebook.com, take time to really think about what your website should look like and how the pages should be laid out; can users see everything they need to without the page looking too busy?  If they want to share the content on LinkedIn, will they know instinctively how to do so?  Make sure that your pages are easy to navigate.

Yes, meta still matters


Meta data is probably never going to go away.  Whilst the rest of the content on the page might be superb, Google still needs to find it!  However, the key in 2013 is for the keywords, H1s, H2s and descriptions to read naturally.  This is because - and you probably know what I’m about to say –this makes them more pleasant for the reader to look at.  Rather than saying 'Bodyguards UK services', saying 'Our services include UK bodyguards, amongst other...' will use the same words, but be more pleasant to read.

Mobile


Here's a fun fact for you: 60% of the videos watched on YouTube in the US last year were viewed on a mobile device.  Mobile seriously matters, so you should be focusing on making sure your site looks great on portable devices as well as PCs.  Many CMS systems (Wordpress in particular) are easy(ish) to configure, but if you're stumped then you should get an expert in to help make it mobile friendly.  If you don't target those portable devices, your pages are missing out on a LOT of potential traffic.

Integrate Social


It's no secret that social media is now a vital ranking factor.  Because of this, it's important that every single page on your site contains all of the necessary buttons to enable your viewers to share that content with their friends.  Every single one of those likes, re-tweets and +1s will help increase both your traffic and the reputation of your site.  Missing out on social in 2013 is seriously silly.

Include back-links



Five years ago, linking to other sites was considered a pretty bad idea.  ('What, them, get some of my link juice?  I think not...'), but now, it's essential.  Remember, your aim is to create useful, genuine content.  Any proper content will inevitably refer to other sources, and when referring to other sources on the web, you have the chance to link directly to it.  You're enhancing the user experience by doing so, and therefore increasing the quality of your content.

Aug 17, 2013

SEO & Reputation Management: Why They Are Crucial To The Modern Business Model

1 comments
Having a bad online reputation is damaging not just to your business' profit, but also to your growth as a company. One bad review can cost your company any customer with access to the bad review. Once something is online, it is very hard to remove it. Using search engine optimization to up your company outreach is great, but online marketing is more complicated than just SEO statistics.

seo-reputation


We All Research Before Acting

According to an article written on njsmarketingjax.com, about 82% of consumers do research online about businesses and products before actually making a purchase.  If your company has any negative ratings, this means that about 82% of your customers will be able to read them. Obviously, this can cause your company to lose sales.
The best way to make sure that these negative reviews don't dampen your sales is to offset any negative comments with more positive ones. Most people will probably not make a purchase if you have a 50/50 split with positive and negative comments, but that hesitance is easily lost if your company has many more positive comments than the negative.

SEO Helps Potential Customers Find You

With search engine optimization, you allow your website to talk to search engines in a more efficient way. You allow information on your website to be indexed in a way that helps potential customers find you more easily, helping you to expand your business.
The trick, however, is making sure that you have designed a website that is easy for both human readers and robot (search engine indexing) readers. With good SEO, you help search engines figure out what your page is about and what kind of customer base you have.

Tips and Tricks to Getting Positive Reviews

In order to get those positive reviews, here are a few tips to try out for your business.
  • Read the reviews you have now. You won't be able to make your customers happy if you aren't listening to them.
  • Consider using your social media sites to ask for reviews from the people who already follow your page.
  • Make your web presence known by creating social media accounts, or you could even hire a company like Reputation.com, founded by CEO Michael Fertik. These companies manage your online presence and help you figure out what steps to take in order to give you a positive presence.
  • In the event that you do get a bad review, make sure to respond as soon as possible. Don't respond with emotion -- instead, respond with an offer to make the entire situation better for the customer. Potential customers will love that your business cares about how they feel.
When thinking about your business' online presence, don't forget about how important it is to please your customers and reach as many people as possible. With positive reviews and good SEO, not only will your reach be wide, but your customers will be happy and more likely to buy from your company.

Jun 18, 2013

Top 6 Ways Your Website Can Make You Some Extra Cash

3 comments
There are several ways to make your website profitable. Displaying ads, selling products, and charging visitors for access to premium content are a few options to consider. Here are the top 6 ways your website can make you some extra cash.

make-money-from-website


6. Sell Ad Space


Instead of joining an ad network, you can offer space on your website directly to companies. For example, if you have a blog or website with a large anime fan base, you could reach out to anime retailers regarding ad placement for their business on your website. Negotiate a fee for placing the ad for a specific amount of time.

5. Place Advertisements on Your Website


One way to earn passive income with your website is to place ads on the site. Use either a pay per click advertising network, such as Google AdSense, or a cost per mille network, such as CaSale Media. Pay per click ad networks pay you every time a visitor clicks on an ad. With a cost per mille ad network, you're paid for every thousand views of an ad. Most reputable ad networks offer $1 to $10 per thousand views.

4. Sell T-Shirts, eBooks, and More


Another way to make money on your website is by selling things related to your website. DVDs, eBooks, audiobooks, and apps are some of the things you can sell. T-Shirts, cups, and mugs with text or logos related to your site sell as well. There are several websites which let you create and sell these types of goods including Amazon.com, CafePress, and Spreadshirt. Simply place a shopping cart or link on your website to these products, or use a website builder to add a store to your website.

3. Consider Affiliate Marketing


Instead of selling your products, try selling the products of another company, for a percentage of the sales. Most affiliate marketers receive about 5% for each product that sells as a result of their efforts. This can simply be a link on your webpage back to the product page on the company's website. A product description and recommendation usually is all you need to have your visitors click on the link. You will get the credit for each referral. Amazon.com and several retailers offer affiliate programs.

2. Charge for Access to Premium Content


Having a subscription plan for premium content is another option. This could include articles, videos, music, and images. You could charge monthly for access to private forums as well. Depending on your website, there are several more things you could offer to entice your visitors to subscribe to premium content.

1. Embed a Donate Button


One more way to make money from your website is to embed a donate button. Visitors to your site can click on the button and easily donate with a credit card. You can get a donate button at PayPal.com. This site accepts online payments, including donations.

Ads, products, and donations can be huge revenue generators for your website. However, avoid placing too many ads on your website. This can appear spammy and it might drive away some visitors. What other cash-generating tactics do you use with your own site?

Apr 13, 2013

PaydayMansion Affiliate Program Review

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PaydayMansion Abouts


Affiliate marketing industry is growing strong in many countries of America and Europe. The biggest markets seem to be the United States and the United Kingdom. There are numerous affiliate marketing programmes in the market. But in fact, there is no such a programme that would be specialized in only one industry. Such a programme is PaydayMansion. PaydayMansion acts only in payday loans industry. Therefore it may focus only on one group of customers and develop better acquisition strategies. Thanks to this, our affiliates are able to get the highest commission in the market. No payday loan affiliate programme is able to offer commission fee on such a high ratio, as we do. 






Big money – even 2-4 k USD per day!


Affiliate marketing in payday loans is a very hard work. Competition level is enormous, there are thousands of companies that are ready to struggle for market share. We know how to reach customers and build a competitive advantage for those, who are interested in cooperation with us. For our efficacy, we are well remunerated. The gross of money from the traffic we offer to our affiliates. We pay to the best webmasters even 2-4 k USD daily. It’s not a marketing trick, it’s true. If you provide intensive and good-quality traffic, you may beat this record.


We value opinion of affiliates


What makes our payday loan affiliate programme stand out is the way we consult some good practices and rules. We have not achieved anything special without affiliates. They generate traffic and share their opinion with us. We have designed PaydayMansion only thanks to long hours spent on discussion with experienced webmasters. We have got experience in launching affiliates programmes for our customers. But in terms of business model we needed to look at the whole stuff from different perspective. From affiliates, we learnt how affiliate programme should work, what its biggest drawbacks are, and in what terms it should be competitive. The main strength of our program is the highest commission fee, that you may get, without any special hassle. 



Members Area


To join our programme you need to pass the registration process. The signing-up procedure takes two stages that are not complicated by any means. In the first stage of registration you have to give us your personal and address details, name and surname, place of residence, telephone number, and e-mail address, and URL of website( if you have one or more). After giving us these information, we will verify them.

But before you will start the registration you will be given an invitation code. Our programme is exclusive, we decide who will be invited, but mainly we trust in judgment and opinion of our affiliates who distribute invitation codes to their friends and relatives.



Affiliate platform





As the best payday loans affiliate program we provide you different ways in which you can be supported by our team. Use ICQ, Skype or e-mail, to get all needed information. 
Summary report



Abundance of marketing methods


We are committed to giving our affiliates all marketing methods possible. You can use public and private landing pages to generate traffic, but also you can use banners, popups, pop-unders, pay-per-click campaigns. If you will discuss the matter with our affiliate manager you can also use social media, job advert pages to promote payday loans. 





















 Sample landing page











                                                       


                                                       




 Sample landing page

Landing page is the place where users become leads. You can redirect them from the web to the landing page. With the correct call-to-action, users will be triggered to leave their contact details. When they are positively verified, they are added to your traffic and your commission increases.










About reports and payouts



Like all affiliates you need to know what actions you make, and what their results are. In such cases you can use dashboard in the members area to generate all reports that you may need. You can create global reports that will show you summary statistics. You can also group information by a specific performance indicator. You also get inform about referrals and all installs of mobile applications. 
















Reports - Dashboard


As an affiliate you will get money per every fourteen days. We will send it to you by PayPal or WMZ. In some cases, when transfer fees are high, we may extent the hold period (meaning: more than fourteen days).

You know that the best affiliates get 2-4 k USD per day, it means 60-80 k USD per month! If you are such a forerunner, you may be sure that we will send you money more frequently.

Traffic from Mobile Applications


We have designed a special mobile application for iPhone and Android that collect leads using mobile devices. It is also another source of cash for you. You can create mobile links and send it to your friends and relatives. Each download of application brings commission for you. You are remunerated with 5% commission for downloads. We will find them with the use of our high-end tracking system. All downloads are connected with application, and your affiliate ID.



















.

In Summary


To conclude, it may not be so wise to cooperate with more than one affiliate programme. Perhaps you may be interested in entering into agreement only with one. PaydayMansion seems to be the best solution in this case.

Believe in economy of scale and specialization. Affiliate programme that is focused on one industry, and one group of clients, has better understanding of such a market, and is able to give all the relevant help to webmasters. PaydayMansion is such a programme, without any doubts. 


Mar 16, 2013

A Study on the Features of a Good Online Website Builder

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With the advent of the internet, every aspect of human communication has been revolutionized. This is exactly why, the business entrepreneurs find it extremely necessary to go online with their businesses. Creating a website for your business is no more a difficult task. With the assistance of an online website builder, website creation is a matter of just a few minutes now. 

                             
website-builder

It won’t at all be exaggerating that the online web developers work almost instantaneously. What is most interesting is the fact that one can actually avail online web building services at a much cheaper rate than what it normally comes at. Apart from business uses, one can also get a website created to cater to his personal needs. Irrespective of what use you will be putting the website to, an attractive one can be created with absolute ease. But, before you hire a website builder for yourself, have a look at some of the features of an online website builder.

1. Templates and Images


You will get to tamper with a large number of templates, which come in awesome themes and will go with numerous images. You can use them to get the design of your website modified. You can customize the template as you wish.

2. Drag and Drop


The user-friendly HTML editor that can be tailored to meet specific needs can help a website be up and start running instantly. Just follow the common Drag and Drop method.

                         
website-builder

3. 24x7 Support


It is normal for you to come up with queries. Thus, a good web hosting service provider must be equipped with the infrastructure of providing solutions to your problems, whenever you need them.

4. Customizable Email ID


Besides customizing your website, you would also get to tailor your email. Thus, you can now come up with branded accounts.

Mar 7, 2013

Getting High Quality Links to Increase Ranking

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Despite the many changes in search engine ranking methods in the last year and many more expected to come the most reliable way to increase your rankings is still to get links to your site from high power high ranking sites and domains. Ultimately content is the most important factor you have control of in achieving higher rankings consistently regardless of any changes made to search engine algorithms. That is the actual purpose of the search engine – to seek out and provide search results based on relevance and reliability of the content in the results. Despite this, it is still necessary to utilize Search Engine Optimisation strategies. 

getting-quality-backlinks

Realistically getting from page 2 on the results to the 1st page and top 10 in the rankings typically requires some effort on your part. If you have done the basics like implementing social media SEO strategies, done all of the on-page optimizations, and provide quality, fresh content relevant to your niche there is still another avenue to consider.

Getting links to your site from other websites is still a tried and true method of increasing your rankings. Ideally, as you get better known in your niche and increased traffic to your site some other sites will begin to quote or cite you in their content and include a link to your site with a link as a reference. In the real world this happens but not as often as needed typically to truly push you up the rankings.

There is an overlooked method of getting these links that are so vital to increasing your rankings. By offering your expertise and passion on a subject as a guest contributor you will typically be allowed to include a link in either the content you author or the by line of the content. To make this work for you there are of course considerations.

  • All links are not created equal. The easiest way to determine the value of a link is to do a search and look at the first page results. High ranking websites will have greater value than lower ranking sites.
  • Highly effective links come from sites with relevancy to yours. If your site niche is cell phones a link on a fashion blog is not as effective as a link on a consumer electronics or communication site.
  • To optimise for a keyword find a site that already ranks well for that keyword. Once again, a simple search using the keyword or phrase you wish to optimize will give insight as to the value that site will have. 

To offer to contribute to a site for the opportunity place a link you need to have something to offer. All blogs want good high quality content relevant to their blog and readers. If you can provide a unique piece of quality content then most will consider if you approach them in the right way. Keep in mind these things.

  • Many websites sell space for links in content. The initial reaction may well be an offer of content and link placement for a fee. This is not strange or rude, it is very common. If they often get paid to have a link in content then you need to offer seriously good content for them to consider it for free.
  • When making the inquiry include a specific topic of relevance to them and enough background on yourself to show you have the skill to write that content.
  • They will naturally want to see the site you wish to link to. They will want your website to be in keeping with standards that their readers may expect and likely are not interested if your site is overflowing with spam and advertising.

Of course you need to keep you own site filled with fresh quality content but if in exchange for a few hours of your time each week you are able to place high quality links to your site it will pay dividends. As well as higher rankings it may result some extra traffic and readers for your site. You may also make some friends to network with for other ideas and insights in a mutually beneficial way.