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Jun 1, 2012

Complete SEO Tutorial for Niche markets

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Building an online empire is not the easiest task in the world. And of the most vital aspects of this is your online marketing campaign. This is where SEO, or Search Engine Optimisation comes in. Unfortunately, many website owners and admins who specialise in a niche market are often discouraged from launching a full-fledged campaign by the myth that SEO doesn’t work for niche markets. For many website owners, being in a niche market means that SEO is often hard, or just not required. That is a fallacy, as you’ll see!


The truth is that niche markets are the ones most likely to benefit from SEO. The usage of ‘Long Tail’ keywords is what really makes SEO worthwhile for niche markets. Long Tail keywords can be really useful in ensuring that the most relevant visitors get to your site. Think about it: Would you prefer that you use generic and vague SEO keywords to attract visitors who’re not that interested in your products? Or would you prefer attracting visitors who’re sure of what they want?

Let’s now look at the strategies you can employ to create a viable SEO Tutorial for niche markets:



1. Domain:


This if often the starting point. Would you like to remain unnoticed in a subdomain, or lost in the crowd with a generic domain? Or, would you prefer picking a highly-focused domain name that will drive traffic to your site? This is the first step of an effective SEO strategy for niche markets.


2. Naming:


When setting up webpages on your domain, don’t use cryptic numeric webpage names. Use something that makes it clear what the webpage is all about.



3. Keywords:


Chose your keywords properly. There is a right balance to be struck between overuse of keywords, and of course, underuse. You also have to ensure that your terms are not too vague or unfocused. Long Tail keywords are perfect for this. They ensure that your website is noticed by the most valuable visitors – those serious about their search and with a deep interest in your niche. Of course, this must be balanced with the fact that you need to use some generalised terms that will also help attract a wider audience. It’s a hard balance, but you’re sure to get the hang of it!



4. Analytics and Statistics:


By using tools such as Google Analytics, you’ll be able to analyse your visitors and their actions on your website. You can see what’s popular, what’s not, and what visitors seem to prefer. Analytics and statistics are amongst your most valuable tools!



5. Join focused networks:


You can easily popularise your site by joining networks and blogging groups that also focus on your niche. By responding to others’ posts – on your website and on others – you’ll spread word about how your niche service is so useful!



6. Keyword density:


Achieving the right balance of keyword densities is vital when doing SEO. Overuse of SEO keywords will have your site pushed down the search rankings, while too light a usage will harm your visibility. Also keep in mind that a purely mathematical density is not your aim – SEO terms and keywords have to be used intelligently and properly – as an when required.

7. Synonyms:


Sometimes people might not use the exact same terms when searching as you would. To make sure that your niche service can attract these visitors, use synonyms or alternate terms in your SEO campaign.



8. Sitemaps: 


 Create sitemaps and make sure your links can be accessed by webcrawlers used by search engines.



9. Use anchor texts:


Anchor texts are vital when building links. Use them wisely!


10. Watch out for link farms:


Putting too many links can hurt your site. Web search engines such as Google and Bing are very smart.


In a nutshell, the best way to effective SEO for niche markets is to be as natural. You have the advantage of being in a focused market where people will come on their own. So, make sure that your site is visible to these motivated and focused users. But don’t forget to be natural. Overuse of SEO keywords will only harm your efforts to gain a better ranking.