1. Content Is King
Quality trumps quantity or trickery any day. Most people approach web marketing and site building this way: If you build it, they will come. This doesn't work for websites, because for you to be accurately and fairly indexed by website crawlers, your site needs to pass a few tests for it to show up in Google search results. For example, using correct grammar, having content written in a relatable and conversational tone and breaking text into bite-size paragraphs will help you get indexed faster and have you retain your readers for extended periods of time. If you aren't much of wordsmith, pay someone to put your thoughts to paper. There is an abundance of highly-qualified copywriters and web content scribes who will help you communicate your vision to your intended audience in an interesting and concise way. Good content also increases the likelihood of getting quality backlinks from other sites, raising your online presence and boosting your Internet traffic.
2. Social Interaction - Get Involved
Social media accounts for the second largest amount of search engine traffic after Google. By being social, I mean taking time out to sign up for different social media accounts and participating in discussions that your readers are most likely to be found in. This means sharing your content on sites such as Facebook, Twitter and LinkedIn, and creating a blogger profile on social media where you can alert your readers on what they can expect from you next. However, there's a very fine line between social interaction and indiscriminate spamming, so take care not to post links to your site all over the Internet, as this may result in your social media accounts being suspended or blocked.
3. Use Plugins for Your SEO Campaigns
There are a number of quality plugins that you can use for your WordPress site which will help you climb the ladder rungs of SEO success. One such example is WordPress SEO by Yoast. This plugin gives you a snippet preview of what your website will look like in search results, helping you come up with appropriate Meta descriptions, which are vital in attracting readers to your site. It also checks if you have images in your posts, and if the alt tags that accompany these posts are accurate and relevant. It does at good job at choosing a keyword that you will consistently use in each post you come up with for better site indexing by site crawlers. Lastly, it gives you a great overview as to how well your posts are optimized by color-coding your posts list using red, amber or green.
Boosting your SEO efforts is a matter of testing out what works and what doesn't. Having said that, please remember that SEO is a matter of hard work, consistency, learning how to interpret the needs of your readers and ultimately giving the people what they want - quality, actionable or entertaining information that will make their lives just a bit better with each passing day.
Here are some SEO tips by Matt Cutts to improve your SEO.