If you're not familiar with split testing, then you need to know that doing it will determine your success, or lack of it. But do know this, it’s not merely going through the motions of testing because if you cannot write effective ad copy then all the testing in the world really won't get you anywhere.
So, no matter how good your ad conversions become, it’s still smart to keep testing for even better results. In any ad you write for PPC, it’s important to offer your strongest benefit of your product or service. You need to show your prospects how and why you're different from your competitors and what exactly makes your product unique. Just remember that all buying decisions are based on emotions and not logic. Ask yourself what are the benefits that your service or product provides to people. An effective ad makes use of getting attention with the headline, and then you can quickly state a problem and the benefit is the solution. How well you can confirm your uniqueness and advantage over your competitors will affect your results. Your customers should be able to relate to this USP.
People respond in all sorts of ways to questions, and you can really pique a person’s interest with a cleverly worded question. If you stop and think about it, you have already done this a hundred times in your daily life. You want to nail them right between the eyes with your question; so get to the point, pronto.
The strategies you learned about here will work very well for better converting Adwords ads, and always continue learning more about the subject. The more ads you write and study, the better will be your belief in yourself, and that is very important to your success.