- Some have high ranking in search engine result pages (SERPs) yet have low conversion rate.
- Some have low ranking, which means lesser traffic and low conversion rate.
- Some have high ranking and fantastic analytics data.
BLACK HAT SEO PRACTICES
- Create alt text or brief image descriptions for users who have the images on their browsers turned off or for those who have screen readers.
2. Keyword stuffing
- Meta description
- Article body
3. Link schemes
“the best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community”.