Panda and penguin penalty may be deadly for your website
Why updates are required?
Google launches updates because of SEO that is search engine optimization. The idea of SEO is very old since the creation of the search engines. It’s about producing quality web content. It allows web users and bloggers to get their websites and blogs to a much higher ranking on the search engines. Google aims to provide the web users with authentic and good quality content instead of fake, copied content and low quality web sites that crash the web. Therefore, the need arises for a kind of filter that won’t let poor and low quality content to reach the readers.
Why panda and penguin updates affect websites
Google has always been struggling to filter the web adequately but it introduced major updates from last year with the launch of Google panda. During 2011, Google updated the ranking algorithm with the launch of Google panda which affected a number of websites. Similar to the Google panda, Google penguin has been launched this year which seems to be less dreadful than panda update. The basic purpose of these updates is to improve the quality of the content for web readers and filter out low quality bogus websites.
Google panda update
Google penguin update
Like Google panda, Google penguin is another update that is launched on 24th of April this year (2012). The aim was to filter out spam websites, pages and blogs. Till date, it has affected around three percent of the total websites.
Google panda and Google penguin penalty
These updates are launched to discourage bogus and poor quality websites and to expose high quality websites to the readers. There are many reasons which can cause penguin or panda to attack your website. Once you are hit by panda or penguin, your website will vanish from the first pages and will be ranked lower, extremely affecting your profit.
Reasons for panda and penguin penalty
Reasons to get a panda or penguin penalty might be over or unnecessary Onpage search engine optimization, high keyword density, detection of unnatural links i.e. spam backlinks, copied material, high bounce rate, or malware on the site.
Remember!!!! let your writings be natural, don't try to optimize your content for Search Engines otherwise you will simply trigger the Panda or Penguin filters.