Google SEO – 9 New Developments You Should Know
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May 31, 2012

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Google SEO – 9 New Developments You Should Know

A month ago Google announced another major revision in its search engine algorithm to weed out spam and to give priority to high-quality websites. Getting a website up might be easy, but getting it consistently ranked in search results might be quite challenging. Here is a list of new developments in Google SEO to help you stay abreast.

You ought to know in and out of Google Webmaster Tools (GWT) if you expect your website to get whatever ranking it actually deserves. Google Webmaster is a comprehensive tool to help you optimize how Google crawls and indexes your website. By using this tool you can do a good deal of SEO work like analyze links, find search queries that drive traffic to your site, share information about your site, get details about broken links, and more.

1. Fix broken links

You can use Google Webmaster Tools to find out whether there are any crawl errors in your website. Crawl error is nothing but error encountered by a search engine crawler when it tried to follow a link in your website and couldn’t find the relevant page, but instead got a 404 error. If your website has hundreds of pages or if you use content management system to auto-generate pages, then there could be dead links that don’t point to any pages. In order to check whether you site has crawl errors, log in to Google Webmaster Tools and add your website. Then, under Health tab, you can find various types of crawl errors. Each type of error has a detailed report that tracks back to the broken links in your website. You can either remove the broken links or redirect them to some other pages.

2. Index new content

Google does not immediately index brand new content in any website. If you want to quicken the indexing process, you can use Google Webmaster Tools to submit new URLs. To do this, open Google Webmaster Tools, and under Health, go to "Fetch as Google", add the links to new web pages, and click on Fetch button. This is a request to Google to crawl the newly added content immediately. Once the new pages are fetched, you will see a “submit to index” button next to the URL. You need to click this button to add the fetched pages to Google’s index.

3. Search Queries

Google Webmaster lists search queries to help you find the top keywords and pages for your website. The Search Queries tab displays two tabs: Top queries and Top pages. Top Queries tab displays your top keywords, which you can sort based on number of queries, impressions, or clicks. Additionally, you can also sort the keywords based on other parameters in the report. The Top Pages tab gives you the same data for pages. If you see an arrow in the rows of the report, then it means the corresponding page already garners some traffic for its keyword phrase. Therefore, you can use that as an indicator to optimize that page even further for better ranking.

4. XML Sitemaps

XML site maps are search engine friendly and show the indexation percentage of websites. You can use Sitemap tool in Google Webmaster Tool to submit the XML sitemap of your website. You can use any free tool to crawl your website to generate an XML sitemap. An XML sitemap literally guides search engines about where your pages are. The better the site indexation percentage is, the better your website ranking will be. Additionally, you could use this as a vital tool to see how changes in Google’s algorithm affect your ranking. In fact, this is the right place to spot Google penalties.

5. HTML Improvements

You can see HTML Improvements tool under Optimization in Google webmaster tools. Here you can find details about duplication problems and non-indexable content. Additionally, the report tells you about the presence of duplicate Meta tag, inappropriate length of titles and more.

6. Google+

Google+ has already shown impact on how businesses rank in Google. Businesses that build network and content in Google+ is definitely going to have competitive advantage over others. You can also think of integrating your social media networking sites to your Google+ account for regular updates.

7. +1 button

+1 button works on the basis that content recommended by friends are more relevant than content from strangers. So if you update your website with fresh content often, then you can have +1 button to help people share web pages. Additionally, the number of +1’s signals Google about the relevancy of a page, which is used in search queries. You can place a +1 button literally anywhere like websites, Google searches, ads, etc. The aim of +1 button is to drive visitors to your website and discuss the content easily without leaving your site, so this way you will also see a boost in your traffic. You can go to Dashboard in Google Webmaster Tools to track your +1 report. The report will give you details about the number of times your site was +1’d during a selected date range.

8. Rich Snippets

Snippets are few lines of text about a website in every search result to give users an idea about what to expect from a website and whether the content of the website is relevant to their search. To have rich snippet for your website, you need to use Microdata, Microformats or RDFa formats in your website for relevant content to enable Google to identify certain types of information and display them as snippets. By having rich snippets, your site is likely to rank high.

9. Longevity of your website

If you keep altering your website’s content frequently, then it might dramatically affect your search ranking. Frequently altering href tag, alt tag, or the main structure of your webpage or the keywords could have negative effect on your website.
SEO is an ongoing job. When it comes to online business, not only you need to have compelling websites with quality content, you also need to keep your websites well-optimized to make them visible for search engines. A website’s visibility could change overnight, so in order to keep your ranking under control, you need to routinely check its performance with Google’s free SEO tools.


John Ernest said...

New content is old news. You constantly need to have new content if you don't want interest in your blog to die out. Doing that would keep your readers up to date and not make them look for other blogs that have the latest news and articles about trends in a certain niche.
MIT IT Recruitment

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