Google have already declared in a blog post that
Google does not use the keywords meta tag in web rankingHowever google also have made clear that , each post pages should have their own meta description to improve SEO and build search engine traffic. Description tag is used as a snipplet which will be displayed bellow the title in SERPs.Description metatag tells search engines and also users what your page is all about. Using same meta description tags to all of your blog posts reduces the search engine rankings and traffic.
But, adding different unique meta tags to different Blog posts will make it unique and allow the search engines to know more about your individual blog posts and make them crawl and index your pages better to boost your traffic dramatically.
Here we starts,
- Login Your Blogger Account and Go to Design > Edit HTML
- Search this code bellow
- Just below this, add the code given below
<b:if cond='data:blog.pageType == "item"'><meta expr:content='data:blog.pageName' name='description'/><b:else/><meta content='Your blog general description' name='description'/></b:if>
- Save Your Template
however the code
<meta expr:content='data:blog.pageName' name='description'/>will add Title of your blog post in description attribute of meta. So, every page will have their own different and unique description.